What Is Event Type?

An event type is a template that defines everything about a bookable meeting. When you create an event type, you specify the duration, location, buffer time, intake questions, and which availability rules apply. Each event type gets its own scheduling link and appears as an option on your booking page.

Anatomy of an event type

• Name: What the guest sees — "30-Minute Consultation," "Quick Chat," "Strategy Session"
• Duration: The meeting length. Consider right-sizing — not every meeting needs 30 minutes.
• Location: Zoom, Google Meet, phone, or in-person
• Buffer time: Minutes blocked before/after
• Intake questions: What to ask the guest when they book (name, email, "What would you like to discuss?")
• Availability schedule: Which hours this event type is bookable
• Booking limits: Maximum bookings per day/week

Common event type setups

Coaches typically create: Discovery Call (15 min, free), Coaching Session (50 min, paid), Quick Check-in (15 min, for existing clients).

Consultants typically create: Intro Call (20 min), Strategy Session (60 min), Ongoing Retainer Check-in (30 min).

Freelancers typically create: Project Discussion (30 min), Quick Question (15 min).

Event types and conversion

The number and naming of event types directly affects booking page conversion. Research shows that offering 2-3 clearly differentiated options converts better than a single option (guests feel they have choice) or 5+ options (choice paralysis). Name event types from the guest's perspective — "Get Expert Advice" converts better than "Consultation Call."